How to Get a Summer Sale E-Bike for Around Half Price with Cycle to Work

Here's a combination most people don't realise they can stack: our Summer Sale prices and the Cycle to Work scheme. The sale knocks up to £350 off an e-bike, then Cycle to Work takes up to another 42% off through your salary — which puts a brand-new electric bike at roughly half its original price.
How the stack works
Cycle to Work is a government salary-sacrifice scheme: your employer pays for the bike, and you repay it from your pre-tax salary — typically over 12 months. Because the payments come out before tax and National Insurance, a basic-rate taxpayer saves around 32%, and a higher-rate taxpayer up to 42%. There's no credit check and no upfront cost.
Crucially, the scheme applies to the price you pay — so when the bike is already reduced in the sale, your savings compound.
What that means in real money
| Bike | RRP | Sale price | Effective cost via C2W* |
|---|---|---|---|
| Dawes Elegance | £889.99 | from ~£516 | |
| Falcon Zone | £942.99 | from ~£547 | |
| Falcon Horizon | £1,014.99 | from ~£589 | |
| Claud Butler Ridge 1.0 | £1,049.99 | from ~£609 |
*Effective cost for a higher-rate (42%) taxpayer; basic-rate taxpayers typically save around 32%. Exact savings depend on your salary, tax band and your employer's scheme provider.
Look at that first line again: a £1,199.99 e-bike for around £516, paid monthly from your salary before tax. That's less than a lot of ordinary pushbikes.
Not sure which of the four suits you?
We compared all four honestly — who each bike is for, batteries, weights and ranges — in our guide: Best Electric Bikes Under £1,100. Short version: Elegance for style around town, Zone for zero-fuss commuting, Horizon for a bit of everything, Ridge for trails.
How to actually do it
1. Check your employer runs a Cycle to Work scheme (most providers work with us — Cyclescheme, Cycle2Work and others)
2. Request a certificate/voucher for the bike's sale price
3. Redeem it with us and we'll get your bike built, checked and delivered
4. Repayments come out of your salary automatically — typically 12 months
Full details, employer info and FAQs on our Cycle to Work page — or just message us and we'll walk you through it.
Browse the Summer Sale e-bikes →
Prices correct at time of writing and while Summer Sale stock lasts. Savings illustrative — check your scheme provider for exact figures.
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