Hoy Bikes
HOY Bikes — inspired by gold, built for kids.
Founded by six-time Olympic champion Sir Chris Hoy, HOY Bikes brings world-class cycling knowledge to bikes for everyone — and especially to children. Chris's mission was simple: give kids bikes that are light, properly proportioned and a joy to ride, so they fall in love with cycling for life.
The kids' range is engineered with the same attention to detail you'd expect from an Olympian — low weight, the right gearing, and frames sized correctly for growing riders. There are adult heritage and road models too, all carrying that pursuit of performance.
We stock HOY with genuine savings, helping more families put a champion's bike under their child.
Best known for
Lightweight, properly engineered kids' bikes from Olympic legend Sir Chris Hoy.
The pedigree
World-class cycling knowledge applied to bikes for everyday riders, big and small.
Why buy from us
Genuine clearance savings on the HOY range, every bike checked and warrantied.
Not sure which one's right?
Answer four quick questions and our Bike Finder will match you to the perfect ride from this range.