A family business on a mission.
We're Discounted Bikes — a Shrewsbury family business helping parents afford the bike their child deserves, without compromising on quality.
Built by a Shrewsbury dad who believes every kid deserves a great bike.
Discounted Bikes is run by local dad and entrepreneur Kev Williams, who's passionate about helping parents afford quality bikes and getting kids active in our community.
We source a broad range of bikes, helmets and accessories from bike firms that are no longer trading — which means we pass on huge savings to you, backed by top customer service.
We're also approved retailers for leading brands including Frog, Squish, Shyre Bikes, Yomo, Dawes, Claud Butler and Falcon.
Buy with total confidence.
Carefully selected bikes
Every bike in our range is carefully selected for quality, safety and value. From balance bikes to family e-bikes, we only stock brands we trust and would happily recommend to our own families.
Shop with confidence
Join thousands of happy customers across the UK. With excellent reviews, fast delivery and friendly customer support, we're here to help you find the perfect bike for every rider in the family.
Fast UK Delivery
We deliver bikes across the UK quickly and securely. Most bikes arrive largely assembled, so you'll spend less time building and more time enjoying your first ride.
UK's biggest range of family bike brands.
Ready to find your next bike?
Message us on live chat or WhatsApp, or give us a ring — you'll get a real person from the family, not a call centre.